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U.S Airlines Do Their Part to Promote Breast Cancer Awareness Month
For the past eight years Delta Airlines has been dedicating one of the fleets Boeing 767-400 jets adorn in pink to promote Breast Cancer Awareness Month. Since 2005 Delta has raised $5 million dollars for The Breast Cancer Research Foundations. This year the airline has dedicated the signature pink airplane in honor of Evelyn Lauder. Lauder helped found the Breast Cancer Research Foundation and is also the wife of BCRF Chairman and founder of the Este Lauder Companies, Loenard Lauder. The plane was dedicated in a ceremony at New York’s LaGuardia Airport attended by Leonard Lauder and other BCRF staff members. In addition, the pink plane will be painted with a welcome message reading “Thank you Delta Customers and Employees. Together We Have Raised $5 Million For The Fight Against Breast Cancer”
Deltas pink plane flew from their hub of Atlanta to LaGuardia. The headquarter administrative building will also be illuminated in pink lighting throughout the month of October. In addition all Delta employees will wear pink uniforms and sell pink products on board Delta flights as well as in Delta Sky Clubs. The products include pink lemonade and pink headsets. %100 of those sales will go to help fund the Breast Cancer Research Foundations.
Phoenix based U.S Airways and their regional partners will also be doing their part to create and promote awareness. The employees put on pink to promote the start of Breast Cancer Awareness Month. The airline has a partnership with the American Cancer Society’s Making Strides Against Breast Cancer (MSABC) U.S Airways will support awareness by wearing special BE PINK uniform pieces as well as organizing MSABC walk-a-thons. The walks will start on October, 20th at the airline’s hub cities of Charlotte, Philadelphia, Washington D.C and on October, 27th at their headquarter city of Phoenix.
In addition to loose seats, delays and cancellations, customers flying on American Airlines and American Eagle will take notice of the airline’s pink attire. The partnership between American and the Susan G. Komen for the Cure will be promoting Passionately Pink for the Cure. This year the airline will be conducting a “Rolling Pink Out” event to feature the eight jets that are painted with pink ribbons along with the Komen logo. The event will feature special activities around the routing of the themed jets. The activities will kick off a system wide “Pink-out day” where the airline invites their customers to wear pink to show their support. Like Delta, American will also be featuring pink themed menus at the airline’s Admirals Clubs. %10 will go to help breast cancer research.
Low cost airline jetBlue will be teaming up with American Express to raise funds for Making Strides Against Breast Cancer. Every airfare booked on jetBlue using an American Express card throughout the month of October, jetBlue will contribute $1, up to $50,000 to the American Cancer Society. jetBlue has been participating in awareness with the MSABC since 2006.
