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Easyjet has announced its plan to capture more of the business travel market with the launch of a new “inclusive fare”, which the airline won’t be offering on its website.

The new fare will target business class passengers and travel bookers. It will be accessible through the GDSs and other booking systems connected directly to Easyjet through an API link.

The inclusive fare will include a 44 pound hold bag and seat selection, with Easyjet’s claims the overall price will be cheaper than booking the different elements separately.

Ruth Spratt, head of UK Sales for Easyjet, said “We are really pleased to be able to offer an inclusive fare for the first time – part of our campaign to make ourselves easier to book and attractive to large business.”

“It will help us to compete even more effectively with the legacy carriers as well as providing further choice and value for the 10 million-plus corporate travelers who choose to fly Easyjet every year.”

Easyjet has been targeting business travelers or several years and has stepped up its efforts in the last 12 months by signing a series of deals with TMCs and corporate around the UK and Europe.

“We are confident the launch of the inclusive fare will further strengthen our appeal to large businesses,” added Spratt.

Carolyn McCall, Easyjet’s CEO explained how Easyjet is targeting business travelers  “Above all else business travelers want frequent, punctual flights to leading airports, with friendly service and at great fares – and that is why 10 million of them choose to fly with Easyjet every year.

“Building on that platform we want to give them other services that they truly value and which we can deliver without changing our simple efficient operations. Allocated seating is a good example of something our business passengers told us they really wanted and that we have been able to manage while maintaining our industry leading punctuality. By teaming up with our airport partners we can now offer fast track security which enables time sensitive business travelers o reduce their journey time through the airport.

The new fare will be midway between Easyjet’s existing standard fares and its Flexi Fares, which includes extra options including Speedy Boarding, fast-track security access through airports and date changes within a four-week window.

Easyjet is already carrying more than 10 million business travelers  year who have been attracted to the airline’s low fares, industry leading punctuality and friendly service across Europe’s leading network. These are all proven features that attract and keep business travelers.